The Importance of Branding

What is My Brand? Your brand is the perception your company has in the mind of your customer. Put another way, your brand is all that your business does or appears to be.  It is your reputation, but it is more than that. It is the entire customer experience, from the first glance at your […]

What is social media marketing

What is social media marketing

What is social media marketing? In a world driven by social media, social media marketing can be defined in a variety of ways. Because of the many platforms and means to use it, this approach can be as comprehensive and as minute as any brand or company needs it to be. At its inception, social […]

Planning a Social Media Strategy

Planning a Social Media Strategy! As an avid social media user, I have come to see the value of using social media as a way to advertise my business. It may not be traditional, but it is much more effective and brings wider results. Compared to the old-school marketing tactics such as newspaper ads, posters […]