SOCIAL MEDIA IS ONE OF THE MOST POWERFUL TOOLS IN MARKETING
If used correctly, it's a ticket to billions of potential customers. However, a lot of marketers make the mistake of diving into social media marketing without preparing a strategy. This usually leads to a waste of time and money or worse, a PR disaster. To have the most benefits from social media, you need a clear understanding of what your goals are, who your customers are, and what your competitors are doing. With Brand Builders Social Media, you will be able to confidently go to battlefield with clear vision and sharp plan.
SET ACHIEVABLE AND IMPACTFUL GOALS
Like any other plans or strategies, it is important to start with having clear, definite and measurable objectives. If you offer products, you might want to have an increase of sales by 30%. On the other hand, if you provide services, your goal might be to increase your followers by 50% and make your target audience aware of what you do. By knowing what you do, all other things in the next steps get a lot easier.
KNOW YOUR AUDIENCE
Once you know where you're going, the next step is to know how to get there. The key to an impactful strategy is understanding your audience. One good way to do this is come up with personas for your ideal customers. List down their age range, their income, what their likes are, and what drives their emotion. By doing this, you'll be able to make the best decisions as to what kind of content you need to create.
KNOW YOUR COMPETITION
Knowing your competition means a lot. It gives you an overview of what works and what doesn't. By thoroughly studying your competition, you get the opportunity to have one or a few steps ahead. To start, find at least three of your competitors and look at which platforms they are active. Notice how they make their content and engage their customers. This will help you determine what works.
DEVELOP YOUR MESSAGES
Sometimes your messages means more than the actual product. People usually chooses product based on how they feel about them rather than the product itself. Your customers need to know what you believe in, and what your visions are. Here is where your first four steps come together. Knowing your end goals and target audience, you will be able to create a unique voice that will resonate with your customers.
CHOOSE THE RIGHT PLATFORMS
Not all social media platforms are the same. You need to focus on the social media accounts that will fit your objectives and the products or services you sell. For instance, if you own a restaurant, Facebook and Instagram are good platforms. Produce creative shots of your dishes that will make them want to try. You can also get help from influencers or bloggers who can reach your target audience.
ANALYZE YOUR RESULT
One of the most essential parts of social media marketing is analyzing data and results. A strategy will never evolve without analyzing it's effects. You need to know how effective your campaigns are, what worked, and what didn't. By doing so, you will be able to analyze your customers well by knowing what are they responsive to. Here, you can use different tools to project detailed insights depending on your social platform.
READY TO GET STARTED WITH BRAND BUILDERS?
Contact us now and we will help you reach more people and grow your business.