Social media optimization is one of the greatest ways you can use to promote your brand online. SMO involves advertising your business on social platforms including Facebook, Instagram, Pinterest, Twitter, LinkedIn, and Google plus among others. If done the right way, social media optimization can help you reach millions of relevant clients hence improving your […]
All too often today, business owners fail to see the power and the impact of social media. The only thing that is seen by many, especially the smaller businesses, is the cost. They don’t see it as an investment in their business, thus the competition builds the only positive social network in their area, around […]
There is perhaps no greater phenomenon to our modern technological age than that of Facebook. It has literally changed the way we live our lives, connect with friends and loved ones, meet and connect with new friends, and even how we do business. Facebook grew at such a rate it has astonished and marveled experts, […]
What is My Brand? Your brand is the perception your company has in the mind of your customer. Put another way, your brand is all that your business does or appears to be. It is your reputation, but it is more than that. It is the entire customer experience, from the first glance at your […]
In the current state of the modern marketplace, businesses have websites. Period. A corollary to this is that if you have a bad site, it is worse than having no website at all, and having no website at all is not an option. A Facebook page is not enough. The previous statements may seem blunt, […]