Planning a Social Media Strategy
Planning a Social Media Strategy!
As an avid social media user, I have come to see the value of using social media as a way to advertise my business. It may not be traditional, but it is much more effective and brings wider results. Compared to the old-school marketing tactics such as newspaper ads, posters and television show sponsorship, advertising through social media gives a much wider exposure for my business.
There are so many social media websites that one can utilize to advertise a business’ products and services. One of the most used social media websites, Facebook, allows one to share a Facebook page or post in just one click. In a matter of minutes, thousands of views, shares, comments and likes are generated, making your business known to your target audience. People have come to be dependent on their gadgets and because of that, they are always on their Facebook feeds, scrolling down to see all the posts shared by their friends.
Another social media application that proves to be an effective site to advertise one’s business is Instagram. Millions of users go on Instagram on a daily basis for the purpose of liking posts from the people they follow. By sponsoring the app, one can easily get their Instagram posts on people’s feeds.
I have come to realize that these social media apps are a necessity nowadays to both big and small businesses because everyone is on social media 24/7. If a post manages to pique people’s interest, it will be an instant or viral hit, exposing your products and services not just locally but internationally as well.
However, because social media has become a big part of the marketing industry, more and more companies use it for advertising purposes. As it becomes more popular, more businesses will utilize social media and will devise the best strategies to make the most out of what social media can offer. This brings about people who specialize in advertising in social media marketing. These experts actually get paid to devise a social media marketing plan so that the business that they work for will get the best result possible. But what makes up a social media marketing plan? How does one make a social media plan in the first place?
In order to make good use of social media as a platform for advertising your
company’s products and services, one must follow several procedures. The following are some steps that I followed when I was planning a social media marketing strategy:
List Down Specific Goals and Objectives
Writing down the goals and objectives of the business is the first step in any marketing strategy. Without objectives, there would be no direction to follow and it will take a long time to conjure up strategies on marketing products and services. By having a criterion that needs to be met, making up a marketing strategy will become easier and faster to make. For example, if I were to sell beauty products, I should have a goal that I need to reach so that I would know the direction of where my business will go. If I didn’t have an objective of let’s say, being able to sell X amount by the end of the month, it would be difficult to determine how to improve.
Objectives are there for business owners to achieve and uphold and without that, the product or service being offered in the market won’t last long in this cutthroat consumer industry. By planning the objectives before the actual start of the social media plan, there would be no foundation to stand on. Planning objectives will help one out when they have somewhat lost their way in the middle.
Collect a large following on social media
Social media marketing is only good if a lot of people see the posts that you will be putting up. If you have no subscribers on your YouTube page or followers on your Twitter account, your products and services won’t be shared and seen by your target audience. In order to do that, build a following through constant posts, intriguing articles, and interesting statements to grab the attention of the target audience.
In order for my business to become a success, the products that I sell should be sold so that I would earn revenue. Since my business is focused more on products rather than services, pictures and witty descriptions would be the perfect social media marketing strategy to use. Because Instagram is the most popular picture sharing site, I needed to be active, constantly posting interesting material for other people to follow my account. The more followers I have, the more people see the products that I post. It is also a good way to improve the products that I put out. The comments section may be a bit harsh sometimes, but most of the comments actually contain sincere reviews of the products. That way, I will be able to tell if the products need improvement or not.
Make a formal schedule
Organization is key to making a social media marketing plan. As a business owner, I need to be on top of things, especially the posts that I would be putting up on my social media accounts regarding my business. It is a tedious and very meticulous task. However, it will pay off once the ball has rolled. As more and more people follow the social media accounts, the higher the demand for posts about products are, the more organized each post needs to be.
After using social media as a platform to advertise my products, I realized that there is a pattern of which I can utilize to get the best results. Once I set a target audience, I noticed that social media traffic depended on which are trending at certain times of the day. Because of that observation, I was able to make a schedule on when to post what which ended up increasing the views and likes of whatever post I would put up. That is the beauty of social media. The endless possibilities of marketing products are perfect for a global audience.
After taking everything into consideration, planning a social media marketing plan is not as easy as it seems. It requires careful attention to detail and quick responses to whatever is trending in order to keep up with the ever-changing world of social media. It may be a complicated way to market a business, but it is the most rewarding due to the worldwide audience that each social media site connects with.
Planning a social media marketing strategy can also be done with a bit of help. By hiring social media marketing strategists, advertising one’s business online can garner revenue and profit that one might not even reach if advertising was only done locally and traditionally. As a business owner, I make total use of my social media accounts and I make sure that my social media marketing strategies are up to date. One can never be too comfortable when it comes to business, especially in today’s fast-paced world of modern technology. Social media is definitely a platform that one can use to advertise their business and showcase their products and services to the world.